Inbound Marketing
Customers are tired of interruption advertising, but they are hungry for companies to engage them on a personal level. Read more...
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The domain you choose will play a significant part in search engine optimization. Your domain name is the first piece of the puzzle when planning how to beat out your competition in the search engine rankings.
If your target demographic is people who want to buy guitars in Vancouver, the domain name vancouverguitarsforsale.com will be much more effectively targeted to your intended customer than jimsguitarshop.com. Search engines consider the domain name when displaying search results, so the domain name you choose should accurately reflect your actual business and intended audience as closely as possible.
Consider the search term Vancouver Sports. The first page of google displays a result for www.vancouversports.com, a sports oriented website targeted to Vancouver. Chances are if the domain name was www.youthsportsleagues.com, it would not show up on the first page of search results for the term Vancouver Sports.
