Customers are tired of interruption advertising, but they are hungry for companies to engage them on a personal level. Read more...
Last September, Facebook announced with the new open graph system and social actions, people would be able to go well beyond the "like" we all know so well. According to CEO Mark Zuckerberg, Facebook will soon allow you to connect to anything you want in any way you want. Thanks to the new Facebook Timeline, advertisers are seeing many benefits.
What this means for advertisers is vastly increased ability to target the consumer, such as focusing an ad on people who just drank a latte. Facebook ads are already very popular with the business community due to the ability to be extremely targeted, and this update will make Facebook and even more important advertising tool.
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