Inbound Marketing
Customers are tired of interruption advertising, but they are hungry for companies to engage them on a personal level. Read more...
Engaged Customers
Reduced Expenses
Measured Results
If there was ever any doubt as to the potential success of mobile payment technology, we only have to look at Starbucks mobile payments app that handled over 26 million transactions in less than a year after it was introduced! One out of every four transactions that is processed at Starbucks is done on a mobile device.
According to Starbucks senior vice president and general manager, Adam Brotman, $110 million has been reloaded to Starbucks cards by mobile devices. This compares to $2.4 billion that was loaded to Starbucks cards by any means.
